I'm a developer, designer, and builder — but the path here ran through finance, manufacturing, and two decades of custom enterprise software before I ever called myself either of those things.
Robbie Blue is the internet name. The LLC is the business. The network of fourteen sites is the portfolio.
Started in the numbers — financial management, manufacturing accounting, and the kind of data work that requires you to understand both the business and the systems that track it. Held roles spanning cost accounting, budget management, and financial reporting inside manufacturing operations.
This is where the instinct for structured data came from. Manufacturing accounting isn't forgiving. The numbers either balance or they don't.
Moved into the data layer — building the systems and workflows that turned raw operational data into information executives could act on. Worked across information architecture, reporting infrastructure, and the design of dashboards and presentations that made complex financial data legible to non-financial audiences.
The work demanded equal fluency in finance, systems logic, and communication design — a combination that would define everything that followed.
Spent twenty years as an independent consultant designing and developing custom financial and manufacturing software for leading manufacturing firms. Every engagement was a bespoke build — scoped to the client's specific operational reality, not a packaged solution retrofitted to fit.
The work covered the full stack of enterprise software: requirements gathering, system architecture, database design, interface development, reporting, and implementation. Clients were manufacturers who needed software that understood their business — not the other way around.
Twenty years of that work produces a certain kind of developer: one who starts with the business problem, builds the data model to solve it, and writes the interface around the way people actually work.
Building a network of fourteen web properties under the Web Sphere Collection umbrella — Resist & Enjoy! Each site is a custom WordPress build with its own database architecture, API integrations, and business logic. Some are media platforms. Some are games. Some are political operations. All of them are engineered, not assembled.
The plan is a portfolio exit in August 2027. In the meantime: building in public, taking on select client projects, and proving that the same discipline that built custom enterprise software for manufacturers translates directly to the modern web.
The shift from enterprise software to web development looks like a career change. It isn't. The underlying work is identical: understand a business or an audience, design a data model that reflects how it actually operates, and build something that does exactly what's needed and nothing that isn't.
The tools changed. The discipline didn't. Twenty years of building financial systems for manufacturers left a very specific set of habits — rigorous data architecture, clean separation of concerns, zero tolerance for systems that break under real-world conditions — and those habits are exactly what separates a properly engineered website from one that was assembled from plugins and hope.
If you need custom WordPress development — not a theme install, a real build — let’s talk about what you need.
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